A recent poll revealed that a significant amount of women over 40 years of age would gladly undergo plastic surgery to achieve a relatively younger look, with them identifying the right age for the surgery to be 52 years, 41 weeks and four days.
The survey further revealed that a quarter of the women who would go under the knife would get an eye lift to reduce if not eliminate wrinkles; 29 percent would opt for a tummy tuck.
A fifth said that they would get a facelift to reduce the signs of aging if money were not an issue, as reported by the Daily Mail.
Furthermore, 29 percent of the respondents who said they would not undergo plastic surgery said that they however need either Botox or a chemical peel to preserve a more youthful look.
The poll, conducted by Superdrug, gathered results from a pool of 3,000 respondents from 40 to 65 years old. Experts linked the response to the growing anxiety amongst older women towards looking younger.
“Botox and dermal fillers are the most popular treatments at the moment,” revealed Dr. Darren McKeown, a plastic surgeon based in London and Glasgow.
He further attested that the popularity rate of specific cosmetic treatments were “very celebrity driven.”
“When a famous woman is pictured with a ‘trout pout’ then women will avoid lip enhancement,” Dr. McKeown explained. “But when an A list celeb is revealed to have had a specific treatment and they look great, then we see a peak in enquiries.”
The responses revealed that of celebrities successfully advertising the idea of looking great at over 60, a majority of over-40 women chose 60’s fashion icon Twiggy.
McKeown also related the cosmetic surgery trends to the need for women to stay relevant in the workplace, with the younger generations entering the workforce and consequently snapping at their heels.
“When you’ve been in a company for a long time…the last thing you want to do is look tired,” he said. “The average age of my clients is in their forties.”
The poll also revealed that women between the ages of 40 and 60 were spending an average of £137.28 (around US$218) yearly on anti-aging creams. One-third of the respondents also revealed that they would rather look 20 years younger than become a millionaire.
Compared to their parents, both male and females over 50 years are ten times more likely to purchase and use fake tanning lotions or sunbeds, and fourteen times more likely to use anti-wrinkle creams.
About 15 percent of women over 50 were said to be wearing padded bras – a rate 5 times as many as their parents at the same age. And over 60 percent of female respondents believe that they were more likely to be judged based on their appearance compared to women of earlier generations.
A similar survey conducted by Saga magazine and involved 10,000 respondents reveald that those over 50 years old have “redefined attitudes to age”, basing judgment on today’s “politics of beauty.”
The survey also revealed that celebrities such as 65-year old Dame Helen Mirren created additional pressure for older women to look younger despite their age.