It seems creativity is exhausted in some parts of Venezuela as local plastic surgery center Clinica Dempere turns to children’s cartoons for ad material.
The ad tells a story through a series of events, featuring The Little Mermaid’s lead character, Ariel, who tries to escape the show’s villain, Ursula. The next picture shows the fictional princess lying down on the operating table with tail exposed, while a surgeon stands beside her (allegedly ready to operate). The final image shows Ariel transformed into a realized human being.
While the slogan of the ad — “We make dreams come true” — complements the story, the idea seems silly, even borderline funny. Maybe it’s because cartoon characters and cosmetic surgery don’t jive well together.
News has it that Ariel isn’t the first Disney character to be exploited by denizens of plastic surgery. There were reports that characters from Sleeping Beauty and The Princess and the Frog have been used inappropriately.
Since these are kid movies and children, especially little girls, identify with them very well, it raises a concern about what messages are being sent here. Kids are susceptible to imitation, and knowing the things that attract them only reaffirms that a poor call was made on advertising, which is also of poor taste.
Now that it’s only a matter of time before Disney finds out; it would be interesting to see how the will react to this.